Friday, May 29, 2009

Bicycle Club of Irvine Product Presentation

Serfas was invited to speak at the general meeting for the Bicycle Club of Irvine on Wednesday May 29, 2009. James Thomas was in attendance from Serfas and did a full product presentation with the group. He discussed current products and gave a sneak preview of some "top secret" projects for 2010.

The Bicycle Club of Irvine is a recreational and social cycling club for men and women of all ages and skill levels. We are not a racing team. We have members from all over Southern California; in fact, only 25% of the members live in Irvine. Our members ride all sorts of bicycles: road bikes, tandems, mountain bikes and hybrids.
We have ride levels on our scheduled rides to accommodate riders of all skill levels, climbing abilities and pace. All ages and abilities are welcome. Minors are requested to be accompanied by an adult. For more information log on to:

Wednesday, May 27, 2009

Optics Testomonial

We get a ton of emails that come into daily. This one was too good not to share with everyone. Enjoy...
From: Karin Kathler [] Sent: Thursday, May 21, 2009 10:35 AMTo: info@serfas.comSubject: Great Product!... I love 'em

Hi there!I purchase a pair of your sunglasses last spring (2008) ... They are the sport version with 3 interchangeable lenses.I just have to say that I absolutely LOVE them!I play a lot of sports and do a lot of outdoor activities... They NEVER fall off and are SO comfortable. I have recommended them to everyone I know... I often get a lot of comments on them too – people actually coming up to me and telling me that they “like” my shades!

I even RAN OVER them with my quad!!! ... Actually 4 quads ran over them. I was not thinking and hung them on my shirt while quading last fall. Hit a bump and they fell off. On our way BACK my 8 year old son noticed them laying on the ground.... He pulled over to pick them up and 4 of us on different quads all drove by him and of course OVER the the sunglasses!He bent down to pick them up... And they were a mess.... The lenses had fallen off, arms had come off and they were covered in mud and dirt!I stuffed the pieces into my pocket to throw away later ... When we got back – my son wanted to play with the pieces – so I gave them to him and a few minutes later he came back with them ON HIS HEAD and exclaimed “I fixed them – I get to keep them”!!!I couldn’t believe it... All the pieces went back together VERY easily and only slight scratches on the lenses (I still wear those lenses when playing ball) .. The only gluing I had to do was a small amount to the rubber nose piece!

Thanks for making a GREAT product that is reliable and AFFORDABLE!

Karin KathlerKelowna, British ColumbiaCanada

Friday, May 22, 2009

Remembering the past...

An old PRO Dual Density Saddle came into Serfas this week for a rail replacement. It was a special make up saddle for Team Aegis in 1995 /1996... It was pretty cool to see this saddle. The devoted rider has never been able to duplicate the ride this saddle provides. Any guesses on the mileage?

Wednesday, May 20, 2009

RECALL: Norco, Trek, Cannondale Bikes

Three bike manufacturers - Norco, Trek, Cannondale - have issued voluntary recalls of their products in cooperation with the U.S. Consumer Product Safety Commission. Consumers should stop using recalled products immediately unless otherwise instructed.

Norco Bicycle Frames:
The recalled frames were sold at various bicycle distributors nationwide from September 2006 through February 2009 for between $2,000 and $7,000.

The bicycle frame can crack and separate, causing a rider to fall from the bicycle and suffer injuries. Norco has received one report of a rider who fractured their collar bone after falling from the bicycle.
The recalled bicycle frames include the following model year and model names: 2007 Team DH, 2008 Team DH, Aline Park, Aline, Atomik, Shore 1,2,3, 2009 Atomik (without gussets). All colors are included in the recall and the model name is printed on a decal on the top tube of eachframe/bike.

About 16,000 bicycles with JD suspension forks were imported by Trek Bicycle Corp., of Waterloo, WI, and sold at Trek bicycle dealers nationwide from August 2008 through April 2009 for between $640 and $940.
The recalled bicycle's fork can lose alignment causing the front wheel to turn unexpectedly. This can cause the rider to lose control of the bicycle and crash. There have been four reports of misaligned forks. Noinjuries have been reported.
The recall involves model year 2009 Trek 7300, 7300WSD, and 7500 bicycles. The model name is printed on the bicycle's frame. The bicycles have a suspension fork with the words "Bontrager SPA" printed on them.
Consumers should stop riding the recalled bicycles immediately and contact their dealer to arrange for a free repair.

About 1,500 bicycles with JD suspension forks were imported by Cannondale Bicycle Corp. and sold at Cannondale bicycle dealers from February 2009 through April 2009 for between $600 and $800.
The recalled bicycle's fork can lose alignment causing the front wheel to turn unexpectedly. This can cause the rider to lose control of the bicycle and crash. There have been no reported injuries.
The recall involves model year 2008 Cannondale Adventure 2, Adventure 3, Adventure 2 Feminine and Adventure 3 Feminine bicycles. The model name is printed on the bicycle's frame. The bicycles have a suspension fork with the words "cannondale AT35 adventure trail" printed on them. Bicycles equipped with the Rock Shox i-ride fork are not included in the recall.
Consumers should stop riding the recalled bicycles immediately and contact their dealer to arrange for a free repair.

Tuesday, May 19, 2009

Earthquakes and Fires - Welcome to California...

Helicopters dip into Dove Canyon Lake to squelch remote fire
Blaze south of Santiago Peak.

One day after a 4.7 earthquake shakes Southern California, a fire breaks out about 3 miles from Serfas' headquarters in Rancho Santa Margarita, Ca.
The Orange County Register reports: Fire crews planned to stay the night Monday to battle flames burning 1.5 miles from the northern edge of the city, said a spokesman for the Orange County Fire Authority.
Eleven U.S. Forest Service firefighters worked for hours Monday afternoon to cut through densely wooded land and reach the one-fourth-acre fire in the Cleveland National Forest, Fire Authority Capt. Greg McKeown said.
"They're going to go ahead and work the area and try to extinguish the hot spots," McKeown said.
Throughout the day, county fire helicopters fought the fire from above, dipping into Dove Canyon Lake for water to drop on the blaze. Meanwhile, the Forest Service firefighters used chain saws and hand tools to hack a path to the fire.
McKeown said the fire's remote location limited the ground crew's access to water. They hauled in a small amount of water, but were focusing on cutting a line around the fire and smothering it with dirt.
The fire was reported at 11:41 a.m. to the Fire Authority. At about 4 p.m., the fire – then 20 feet by 60 feet – was still burning with no structures in danger, said Cleveland National Forest spokesman Brian Harris. At about 6 p.m., the fire had doubled in size to one-fourth acre.
"Anytime there are fires on a hillside we worry about it spreading," McKeown said.
As of 6 p.m., the fire was not contained. McKeown expected the fire to be out by Tuesday morning.
Smoke could be seen from the canyons, Rancho Santa Margarita and Foothill Ranch, according to residents.
"It's way up on the ridge," said Bob Reynolds, a long-time Silverado Canyon resident and part of Canyon Watch, a group of Canyon residents who keep each other informed about fire danger in the canyons.
Dove Canyon resident Suzanne Haggerty watched helicopters suck water out of Dove Canyon Lake.
"It had to be close, so I was concerned," said Haggerty. "It's so dry in our canyon. It's always a concern out here."
The fire is burning just east of the site of the 2007 Santiago Fire, which scorched more than 28,000 acres.

Friday, May 15, 2009

"Why I won't ride anything but a Serfas Saddle"

Spokebuster for AIDS … and other causes
“Raising awareness through cycling.”

Why I won’t ride with anything but a Serfas Saddle.

In the past 10 years, I’ve ridden my a bicycle more than 28,000 miles through 19 states and 5 countries,raising awareness and money for AIDS and other causes; most of those miles using the Serfas Men’s Rx. Thesaddle is so comfortable, I’ve never had to use lubricants such as Butt Balm.
In 2002, I rode in the European AIDS Vaccine Ride a 7-day, 575-mile ride to fund AIDS vaccine research.While in Amsterdam, my bike and gear was stolen two days before the ride left for Paris. I had to buy a newbike in Amsterdam to do the Ride. The bike I bought came with what was suppose to be a nice, gel saddle.
By the third day of the ride, I think a pound of raw hamburger looked better than my bottom! It was the mostpainful 7 days I’ve ever ridden. I must have stopped at every bike shop between Amsterdam and Parislooking for a Serfas saddle, to no avail.
After the ride, I stayed in Paris touring the city for a week, staying with friend who lives on a houseboat righton the Seine. When I packed my bike for the flight home, the saddle when overboard. I didn’t even bring itback with me, and before I even unpacked the bike, I went to my local shop and bought another Serfas Men’sRx saddle.

Robert Benscoter Cupertino, CA

P.O. Box 2637 • Cupertino, CA 95015-2637
(408) 248-8263 •

Tuesday, May 12, 2009

OC Bicycle Swap Meet

The OC Bicycle Swap Meet was another huge success. Suppliers, Retailers, Reps, and others from the community and as far away as Santa Barbra, Las Vegas, and San Francisco sold bicycles, parts, and apparel. The weather was a perfect 76 degrees and the deals were unbelievable. A big THANK YOU to all that volunteered and participated in the OC Bicycle Swap Meet - we could not have done it without you.

Tuesday, May 5, 2009

Cinco De Mayo is not Mexico's Independence Day

Cinco de Mayo (Spanish for "fifth of May") is a regional holiday in Mexico, primarily celebrated in the state of Puebla, with some limited recognition in other parts of Mexico. The holiday commemorates the Mexican army's unlikely defeat of French forces at the Battle of Puebla on May 5, 1862, under the leadership of Mexican General Ignacio Zaragoza Seguín.
The outnumbered Mexicans defeated a much better-equipped French army that had known no defeat for almost 50 years.

However, Cinco de Mayo is not "an obligatory federal holiday" in Mexico, but rather a holiday that can be observed voluntarily.

While Cinco de Mayo has limited significance nationwide in Mexico, the date is observed in the United States and other locations around the world as a celebration of Mexican heritage and pride.
A common misconception in the United States is that Cinco de Mayo is Mexico's Independence Day, which actually is September 16 (dieciséis de septiembre in Spanish), the most important national patriotic holiday in Mexico.
So enjoy your Corona, Tequila, and Tacos tonight and celebrate the unlikely defeat of the French in Puebla circa 1862.

Monday, May 4, 2009

New Isla now in stock

Featuring 4 interchangable lenses and an RXable clip insert
Highly vented frame
Extra nose pads included with every pair
Bendable temples
All for $50 MSRP