Friday, August 28, 2009

Mega Millions Lottery reaches $333 Million

Hurry and get your tickets, the Mega Millions lottery is estimated to reach $333 Million for tonights drawing. Serfas has a small office pool going. If you have a hard time getting through on the telephone on Monday - don't say we did'nt warn you.

Although -Serfas does have an office in Utah that will be open for sure on Monday 8/31/09, since they cannot participate in Mega Millions...

Thursday, August 27, 2009

Fresh Bike Video


Can't understand what their saying, but there are some cool rides in it.

Tuesday, August 25, 2009

Serfas welcomes Juan to the family

Serfas would like extend a warm to welcome Juan Gudino. Juan was hired as a Regional Sales Manager and will be working our of Serfas' global headquarters in beautiful Rancho Santa Margarita, Ca.

Juan is new to the bicycle business but comes to us with an extensive Real Estate backround. When he is not riding his recumbant bicycle, Juan enjoys watching and playing team sports with his sons (3). Their favorite teams: Los Angeles Lakers and Dallas Cowboys.

Juan can be reached at: or 800-424-0047 X 209

Wednesday, August 19, 2009

Worst Vanity Plate in the World

I know what your thinking. To answer your question - "No" that is not John Denson's Mercedes

Friday, August 14, 2009

Danny MacAskill shows off his amazing talent


Wednesday, August 12, 2009



Tuesday, August 11, 2009

Cash for clunkers program expands into bikes

One of our favorite retailers is expanding the cash for clunkers program into bikes. You can dig out that old dust collector of a bicycle and "push, pull, or drag" it into Macomb Bike & Fitness in Warren, MI. to get $50 towards the purchase of a new bike. For more information:

Wednesday, August 5, 2009

Cycling Couple pedal into marriage

NEWPORT BEACH – Love will make you do crazy things. Just ask Kenny Fuller and Pamela Mooney, cycling aficionados who tied the knot early this morning while wearing Spandex, and while standing outside a Peet's Coffee and Tea, where their romance started.
The Corona del Mar couple rode up on their special version of a stretch limo (a $12,000 tandem bicycle) while wearing their special versions of wedding attire (a tuxedo jersey for him, a white gown jersey for her).
Instead of "Bridal March," speakers piped out "Olympic Fanfare" as the lovebirds arrived. After pedaling through the shopping center parking lot, the two came to a halt amid 100 or so friends, family and fellow cyclists, who formed an aisle out of 20-speed bicycles.
"I never heard of such a thing, but I think it's fun," said Irene Fuller, mother of the groom.
Mooney, a 46-year-old personal trainer, and Fuller, a 61-year-old former cycling pro, arranged their first date while chatting two years ago at Peet's, and the rest is history.
"Next thing I know I bought her coffee, started dating, and now we're getting married," Fuller said before today's wedding.
The two have each had a previous marriage, and so didn't want a big to-do of things. To have it at Peet's seemed natural, since it's a gathering spot for all their cycling buddies. The biking theme was also a given, since they both enjoy the sport and since Fuller, a two-time Olympian, has won three dozen national cycling championships and five world titles.
"The bike is who we are; it represents a gigantic part of our life, and Kenny's life especially," said Mooney, who is taking her husband's last name.
Instead of invitations, news of the nuptials "percolated out of the morning coffee talk" that brings the cycling crowd to Peet's a couple times each week.
As the couple stood before a minister on the cafĂ© patio, bystanders looked up – eyebrows raised high – from their papers and coffee to take in the spectacle.
After a few anecdotes about their time together, the two proclaimed their vows, exchanged rings – after removing their cycling gloves – and shared a deep kiss as the crowd cheered.
"I think it's been done before – people have been married on bikes," said friend Tina Stellhorn of Silverado Canyon. "But I don't know about at a coffee shop at 8 in the morning."

Tuesday, August 4, 2009

"Take Home Test Ride" at Dirt Demo in Boulder Canyon Sept.21, 2009

Serfas Optics will be offering a "Take Home Test Ride" on some of its most popular performance eyewear. This is your chance to score a free set of Serfas shades and see what all the fuss is about. Use them on your demo rides in Boulder Canyon, then take them home and put them to the test on your regular ride. Serfas Optics will be located at Dirt Demo Booth # D2034.