Wednesday, March 31, 2010

Prototype Sneak Peak

Got to ride these sweet new shades yesterday on the lunch ride.
Really nice fit, great breathability, and of course - the look SICK!
We need a name for these beauties. Any suggestions?

Friday, March 26, 2010

Serfas Shoes are here...

After much anticipation, the Serfas Shoes have arrived today. If you have shoes pre-booked, you will see them next week.

Friday, March 12, 2010

OC Wheelmen Meeting

I had the pleasure of speaking to one of our local bicycle clubs again this week. It was a fantastic group of cyclist that had lots of great feedback and questions. The members of OCW showed much interest in Serfas products, epecially the shoes, lights, and shorts...

The Orange County Wheelmen (OCW) is the most diverse and oldest bicycle club in Orange County with over 400 members. Cycling subgroups within OCW include Paramount Racing, Goat Hill (off-road cycling), and Tandem Time. The club hosts several annual events, many special activities, and numerous weekly rides.OCW was founded in 1970. Beginning as a recreational cycling club, its focus has expanded to staging cycling events that attract hundreds of riders, to maintaining an active presence in the community through charitable donations, and to promoting safety and political advocacy through the club's training rides and support of the Orange County Bicycle Coalition (OCBC) and the California Association of Bicycling Organizations (CABO).

For more information or to join OCW :

Wednesday, March 10, 2010

Google Helping the Cycling World

Here is a little tid bit that I got from our friend Velo Fred...

Google (NSDQ:GOOG) has added biking directions, bike lanes and bike trail data for 150 U.S. cities to Google Maps, the online search giant announced Wednesday.
The new feature helps bikers determine the best, most efficient bike routes and allows riders to customize their trip, according to a posting on Google's Web si...te. The feature makes use of bike lanes and dedicated bike trails where they are available and calculates "rider-friendly" routes that avoid big hills.

Users select "Bicycling" from the drop-down menu when doing a directions search. Maps customized for bikers show dedicated bike lanes along roads (outlined in light green) and roads designated as preferred for biking (dashed green lines), but without dedicated lanes, according to product manager Shannon Guymon. Time estimates for bike routes are based on "a complex set of variables" such as type of road, terrain and the number of turns.

The maps also show 12,000 miles of bike-only trails, information generated through Google's partnership with the Rails-to-Trails Conservancy.
More information can be found at Google said it's seeking feedback on the new service and input from local bikers on route information for inclusion in the service.

Below is a link for a ride that a few of us are doing soon. Starting at the Mothership, The Jewel of Rancho Santa Margarita, and on down to San Diego.
Great tool to use on your rides!

View Larger Map">

Monday, March 8, 2010

Tour De Cure San Diego

Tour de Cure San Diego

Ride for the Cure on April 17, 2010!
Start Location: Mira Costa College, Cardiff Campus
Event Manager: Audra FlemingEmail: afleming@diabetes.orgFor more information, call 619-234-9897 x 7418 or Contact Us.

Join the American Diabetes Association for the inspiring Tour de Cure San Diego! Whether you're a first-time rider or an avid cyclist, we have a route that is perfect for you.The San Diego Tour boast on of the most scenic and beautiful routes in Southern California. The Tour offers spectacular views of the ocean and mountain ranges of North County San Diego. All routes feature full-service themed Rest Stops with refrehments, mechanical supports and restrooms. Lunch is provided by Phil's BBQ and additional lunch sponsors.

Since Tour de Cure's beginning in 1991, thousands of individual riders and teams have participated to support the American Diabetes Association's mission:
To prevent and cure diabetes and to improve the lives of all people affected by diabetes.
Now you can make a difference in the lives of more than 23.6 million Americans with diabetes by joining thousands of cyclists around the nation who are riding in Tour de Cure.
Tour de Cure is a series of fundraising cycling events held in 43 states nationwide to benefit the American Diabetes Association. The Tour is a ride, not a race, with routes designed for everyone from the occasional rider to the experienced cyclist.
Whether you decide to form a corporate team, rally your friends and family together or challenge yourself as an individual rider, you can expect a lively day of cycling, camaraderie, support and information. Not only will you enjoy the benefits of being active, you will be directly supporting the advocacy, information and education initiatives of the ADA with your personal fundraising campaign. See the FAQ page to learn more about fundraising both online and offline for Tour de Cure.

Thursday, March 4, 2010

Limited Edition Seat Stat Lights are here...

The same amazing light from Serfas in some cool new limited edition colors.

-TL-STMT Mint Green
-TL-STOR Orange
-TL-STYL Yellow
-TL-STRB Root Beer

The Seat Stay Light features a ½ Watt Center LED with 6 additional LEDS for maximum visibility. The silicone body is designed to easily mount on the seat stay and has a variety of flash modes.
MSRP: $20