Tuesday, December 18, 2012

Another Thunderbolt sighting...this time in Cyclocross Magazine's Holiday Gift Guide. Here's hoping that your stocking has a Thunderbolt in it!!!

Friday, December 7, 2012

Thunderbolt reviewed on All Seasons Cyclist!!!

Thursday, December 6, 2012

Bike Rumor reviews the Thunderbolt!!!

Friday, November 30, 2012

RL Policar of MTNBikeRiders.com reviews our TSL-1500+ Headlight.

Thursday, November 29, 2012

GearJunkie.com presents "14 Cycling-centric gifts for the Rider on your list." Included is our Thunderbolt!!!

Monday, November 26, 2012

Men's Journal picks "50 Great Gifts" in its December Issue...Smart pick we think...Have you picked up yours yet?...

Wednesday, November 21, 2012

Road Bike Action takes a look at 7 new lights including the Thunderbolt for the winter in their latest January issue.

Monday, November 19, 2012

What do Jamie Foxx and the Serfas Thunderbolt have in common? Both were featured in the December issue of Men's Health magazine!!!

Wednesday, October 24, 2012

Bike Rumor checks out our 2013 Eyewear!!!

Tuesday, October 23, 2012

Serfas multi-tools featured in Road Bike Action's 2013 Buyer's Guide, which just hit newsstands...Page 86...

Wednesday, October 17, 2012

Serfas' 2013 Eyewear featured on MTBR.com...
Sam Pensler + Serfas = Success...Check out the sweet video on Pinkbike...

Monday, October 15, 2012

Mountain Flyer Magazine reviewed our ST-15i Multi-Tool/CO2!!!...

Thursday, October 11, 2012

Check out MTBR's video footage at Interbike of Suplest shoes--the high-end Swiss brand whose shoes we are now distributing in the United States...
Road Bike Action's Carbon Clincher Shootout (on page 92) of their latest issue featured some big names, and look at the tires they were riding on for their testing...Serfas Helix!!!

Friday, October 5, 2012

MTBR stopped by our Booth at Interbike and shot a little video on the Thunderbolts!!!

Wednesday, October 3, 2012

Active Junky stopped by our Interbike Booth, and liked what they saw out of our Thunderbolt Taillight!!!...

Wednesday, September 26, 2012

Bicycle Retailer and Industry News on Serfas + Suplest!!!
Bike Rumor all over Serfas bringing Suplest to the States!!!
A large group of industry folks gathered at Over the Edge Bike Shop in Hurricane, Utah on Saturday post Interbike to ride the Little Creek Trail. There were 28 riders total that enjoyed perfect weather and epic scenery in Southern Utah for 14 of some of the most challenging mountain bike trails on the planet. While not as famous as Gooseberry Mesa, Little Creek offers some of the best mountain biking ever. Little Creek is a mixture of slickrock and singletrack through some of the most amazing terrain you have ever seen. There is wide open, flowy singletrack and technical moves to blow the mind.

Tuesday, September 25, 2012

Thunderbolt strikes once again...this time in the October Issue of Bicycle Retailer and Industry News!!!
Road Magazine features the Thunderbolt in their latest issue.

Monday, September 24, 2012

Urban Velo goes in depth on the Thunderbolt...check it out!!! (PHOTO courtesy of Urban Velo)
Road Bike Action dropped by our Interbike Booth last week to check out the Suplest high end shoe line, which we are now distributing in the U.S. Here's what they reported back.

Thursday, September 13, 2012

Serfas is proud to sponsor Team Donate Life...after watching this video you'll see why!!!...

Wednesday, September 12, 2012

Bicycle Times Features Thunderbolts in their newest issue. The hottest bike light going right now!!!

Tuesday, September 11, 2012

Our very own James "The Flex" Thomas (pictured) and Travis Swartwood took part in the Amtrak Century Ride, hosted by OC Wheelman, over the weekend. The ride is from Irvine to Downtown San Diego via PCH. Over 1200 participated in this year's event, catching the train back to Irvine. Dallas Raines said conditions were brilliant this past Saturday with temps running in the high 80s with clear skies and a light wind.

Wednesday, September 5, 2012

Our new Zirconium Road Shoes featured in the newest issue of Bicycle Dealer Magazine!!!
Thunderbolt featured in Momentum magazine's Sept/Oct issue, which happens to be their Interbike show issue!!!
Thunderbolt featured in Eurobike Show Daily Issue!!!

Thursday, August 30, 2012

Serfas at Eurobike, Booth #A3-604A...Stop by and check out some of our 2013 product if you haven't already!!!

Wednesday, August 29, 2012

Our Suburban (the Company Car) has received an extreme makeover—Serfas style!!!
In case you haven't received the latest issue of Road Bike Action, which happens to be their Interbike Issue, our new Zirconium road shoes were featured on Page 41. A Big Thanks to RBA's Neil Shirley and Zap for checking them out!!!

Monday, August 27, 2012

Michigan rider Mike Walters, who also works for bike wheel manufacturer Aerospoke, had some fun testing out our Thunderbolts on a recent evening!!!

Wednesday, August 22, 2012

Team CashCall once again dominated the podium with Stefano Barberi taking 1st and Lee Muse placing 2nd. This time it was at the Ontario Series, the Summer End Grand Prix. (PHOTO by Danny Munson.)

Friday, August 17, 2012

Our latest sponsored athlete Cory Foulk tested out our folding SECAs on the streets of Hawaii. He said, "The tires are really light" which at first made him nervous because his events usually feature technical descents with speeds of 60 MPH for long periods. With that said, "These tires ran quiet and straight as an arrow, no vibration whatsoever. Right on!" And the durability? "These SECA's had no flats despite running through a few glass patches."
Congrats to Justin Williams for his podium finish at the Ladera Ranch Grand Prix, and to the entire CashCall Team!!! (PHOTOS by Danny Munson)

Wednesday, August 8, 2012

Triathlete Cory Foulk has signed on with Serfas to compete and train with our SECA RS Road Tires. He'll be competing at the Ultraman World Championships in November, where he has 16 finishes, "more than any person on earth," he said. He'll also be competing at the EPIC Man Triple Ironman in December. Not only is Cory a top-notch triathlete, he's also quite an interesting character, as you can read in the Slowtwitch piece. We'll keep you up up to speed on Cory's training as he prepares for these events. (PHOTOS by Rick Kent)