Thursday, February 26, 2009

For the true bike geek...

Carbon Fiber Toilet Seat

You know how fast a little fiber can make you go”. “It makes you go faster”. We’ve heard them all! A genuine carbon fiber toilet seat, made with hand layered carbon fiber around a premolded foam core. The carbon fiber toilet seat fits standard household toilets.
The manufacturing process uses the finest epoxy resin system and 550,000 psi tensile carbon fiber. The carbon fiber features a 2×2 twill pattern, the weave looks absolutely gorgeous! Pictures do no justice.
Made with 100% real 2×2 twill carbon fiber
Fit standard household toilets
Comes with mounting hardware
Dimensions: 13.5″ x 15.5″
Weighs: 2lbs 11oz (1,230 grams)
Due to the nature of the product, sales are final.

Wednesday, February 25, 2009

Serfas Mirador on TV spot in Denver

Tuesday, February 24, 2009

Learn all about Serfas Technologies...

The Original Training Video from 2002, stay tuned for the new version coming soon...

Friday, February 20, 2009

The Serfas Mirador is FAST>>>>>>>

French Triathlete, Laurent Suppi would never race with out them.

Tell us what you think

Want to know how Serfas decides what product to carry? Well, its in direct relation to the feedback we receive from the shops we service. Serfas has always kept a pulse on the industry through our best source of information, bikes shops. We are always looking for feedback on our product. Please let us know what you are using and how you feel about it. Email us at or contact your regional sales manager.
By the way, big thumbs up on the HLM-1 from my kids. They spent 2 hours "testing" this headlight. It would have been longer if it weren't for bedtime.

Wednesday, February 18, 2009

Serfas Training Video Shoot

Lights - Check, Camera - Check, Model/Actress - Check, Sound boom - Check...
Let's Make a product training video. Serfas filmed a series of short product training videos yesterday. The videos should be cut, edited, and ready for viewing in 2 weeks. Stay tuned.

Monday, February 16, 2009

A rain soaked "OC"

The big storm moving through Orange County has swift water rescue teams on alert and is causing problems in the freeways – even with light holiday traffic.
Rain could total up to 2 inches on the coastal plain, and almost twice that much in the uppermost eastern foothills, by the time the system fully moves east Tuesday, the National Weather Service says.

Wednesday, February 11, 2009

Amgen Tour of California 2009 is coming in 3 days...

First held in 2006, the Amgen Tour of California is the Golden State's answer to the Tour de France. The 800-mile race follows a route through the California redwoods, across wine country and down the Pacific Coast. The event raises funds for cancer care and treatment.

The 2009 Tour of California will be held February 14-22

Friday, February 6, 2009

Serfas Sponsored Team NEOTEL celebrates victory in South Africa

Ace sprinter Nolan Hoffman secured a second major win in successive weekends for Team Neotel when he won The Herald VW Cycle Tour in Port Elizabeth on Sunday.

Hoffman, the 2006 winner, outpaced the strongest field ever assembled at the popular 105km race, which is the first of 13 events in the prestigious new Alpha Pharm Seeding Series. The 23-year-old clocked a winning time of 2 hours, 24 minutes and 21 seconds, edging out MTN
Energade’s Christoff van Heerden with Neotel teammate Herman Fouche in third.
In the women’s race, hometown favourite, Anriette Schoeman lost the race for the first time in 13 years. Surprisingly though, she wasn’t beaten by any of her archrivals, but by Jenny Stenerhag, a former professional racer from Sweden, now based in Cape Town and riding as individual in the colours of MTN Club 100.“My team was superb today,” beamed Hoffman afterwards. “They kept me sheltered and then gave me the perfect leadout. Johann Rabie took us to 500m out then Herman (Fouche) took me to 300 metres where I started my sprint. It was textbook finish for us and great to get a big win so early in the year.”Neotel’s new signing, Fouche, won last weekend’s Pick n Pay The Star Fast One in Johannesburg, proving that Neotel will be difficult to beat this year with two quick finishers.“It’s good to get the Alpha Pharm Seeding Series leader’s jersey so early on and it’s one of our objectives to try and win the overall series,” explained Hoffman. “With myself and Herman finishing first and third today, we’re in a strong position from the start.”In the women’s event, it was the biggest South African race win for the 33-year-old Stenerhag, who went one better than last year when she was pipped by Schoeman for the title.“I didn’t think I had much of a chance today as the three big teams, MTN, Nasuha Telecoms and Cycle Lab Toyota controlled most of the race. But with about 10km left we caught three riders in a breakaway and that pretty much set up the race for a sprint,” said Stenerhag.In the fast dash to the line, MTN’s Chrissie Viljoen took on Schoeman in what appeared to be a two-rider duel to the line. But Stenerhag suddenly appeared on the right and grabbed the win by less than a wheel length.“As we hit the final kilometre I was boxed in and thought that my chances of a podium place were gone. But then a small gap opened up on the right. I took it and it paid off. I have won other races in South Africa, but of course it feels great to win such a big race against such strong competition.”More than 2000 participants started the event, which also offered a shorter 75km race. With clear skies and a light southeasterly wind, conditions were near perfect.“It’s been a fantastic start for the Alpha Pharm Seeding Series. We are so happy with the positive response to the Series both from the professional teams and from the cycling community in general,” said Susan Franken, Alpha Pharm Loyalty Manager.“The professional teams have all indicated that the addition of the Alpha Pharm Seeding Series adds new motivation and a new goal. It’s fitting that Neotel won today because on Saturday the whole team came to the kiddies race showing their support for the youngsters who will be the future champions,” added Franken.

The next two events in the 2009 Alpha Pharm Seeding Series are:

14 February: Construction du Cap 99er, Durbanville

22 February: Daily Dispatch / Felt Cycle Tour, East London

The Herald VW Cycle Tour – 105kmLeading resultsMEN1 Nolan Hoffman – Neotel 2hr24min21sec2 Christoff van Heerden – MTN Energade3 Herman Fouche – Neotel4 Arran Brown – Medscheme5 Jamie Ball – House of Paint6 Dennis van Niekerk – Konica Minolta7 Michael Robinson – House of Paint8 Jang Chanjae – Neotel Asia9 Henry Whitehead – Neotel10 Malcolm Lange – Medscheme all same timeWOMEN1 Jennie Stenerhag – MTN Club 100 2hr58min20sec2 Chrissie Viljoen – MTN3 Anriette Schoeman – Nashua Telecoms4 Ashleigh Moolman – Cycle Lab Supercycling Toyota5 Jade Roberts – Nashua Telecoms6 Cherise Taylor – MTN7 Marissa van der Merwe – MTN8 Heletjie van Staden – Maties9 Samri Woithe 10 Gail Willemott all same time

Thursday, February 5, 2009

Serfas is exhibiting @ Sea Otter Classic

The 19th annual Sea Otter Classic, the largest, most celebrated cycling festival in North America is known throughout the cycling world as the cycling racing season's kick-off event.
The Sea Otter Classic, a Celebration of Sport, will be held on April 16-19, 2009 at the Laguna Seca Recreation Area, Monterey, California, USA. There’s never been a better year to go to the Sea Otter Classic. This four-day, action-packed cycling and outdoor sports extravaganza features a full schedule of amateur and pro cycling events, as well as family activities for all ages. The Sea Otter Classic also plays host to one of the largest consumer bike expos in the world.

Sea Otter Classic, a Celebration of Sport
April 16-19, 2009
Laguna Seca Recreation Area, Monterey, California

EVENTS AND ATTRACTIONS:Racers make the annual pilgrimage to Sea Otter to participate in cycling’s best competitive and non-competitive events. The Mountain Bike events include an epic Cross Country, Dual Slalom, Super D, Downhill, and more. Road cyclists enjoy Road Racing and Circuit Racing on the world famous Laguna Seca Raceway. For those who want to take a less competitive route, Sea Otter offers recreational Road Tours and Mountain Bike Tours.
The Sea Otter Village, hub of the event, pulses with the activity of free bike demos, stunt shows, kids’ playhouses, an international food court, beer and BBQ garden, and live entertainment. Free to kids 12 and under are Sea Otter Egg Hunts, Bike Rodeos, Kid’s Races, and much more. The Sea Otter Expo holds hundreds of vendors who display new products, give out free samples, and offer terrific bargains. Hundreds of professional road and mountain bike athletes come to Sea Otter to race, sign autographs, and share their racing techniques with the fans.

Serfas will be there, will you?

Tuesday, February 3, 2009

Cyclist helps police chase down burglary suspect

The Orange County Register

SANTA ANA A man pursued a burglary suspect on his bicycle today after watching the man crawl out the window of a building, police said.
Around 11:30 a.m. police began getting cell-phone calls from the witness. The witness said he was on his bike and chasing after a man he saw leaving a building at 3301 S. Bear St. The suspect was on foot, Santa Ana police Cmdr. James Schnabl said.
With the bicyclist's help, officers eventually caught up to the suspect who was hiding inside a drainage pipe.
Police set up a parameter around the other side of the pipe as a helicopter kept watch overhead. The suspect eventually surrendered, Schnabl said.

50 Mile Ride for Project Rwanda

Saturday, March 21, 2009
50 mile option starts at 7:00am (check-in at 6:15am)
25 mile option starts at 8:30am (check-in at 8:00am)
5 mile fun ride starts at 10:00am (check in at 9:30am)
FastTrack check-in available the day before the event at Rock N Road Cyclery in Mission Viejo.
Sleep in and avoid the long lines on ride day!Where:
Staging and post-ride party at Cook's Corner
19152 Santiago Canyon Road Trabuco Canyon, CA 92679 949-858-0266

Entry Fee:
25 or 50 Mile Option - $40 before March 19 ($50 on-site)
5 Mile "Fun Ride" - $25All entries receive free t-shirts. Children's sizes available.

To raise funds and build awareness for Project Rwanda.

50 mile ride - Route
Starting at Cook's Corner, this full route will climb into the back side of O'Neill, proceed through and out of the park near the RSM lake, and make its way to the Dove Canyon waterfall. Then we'll ride the ridge trails all the way to Caspers Wilderness Park, dropping down Star Rise and catching trails including Bell Canyon, Oso, Cougar, and back to Bell Canyon. At the end of Bell Canyon we arrive at a parking lot and rest rooms that will be our outermost checkpoint and refueling/aid station. From there we proceed up East Ridge all the way to Cougar/Oso, back on Bell Canyon and up Star Rise, tracing our route all the way back to the Dove Canyon waterfall (an aid station will be there as well). After refueling, we ride past the Coto main gate, climb and traverse Chiquita Ridge, head down Tijeras Creek trail to the Arroyo Trabuco Trail. Then we turn back to O'Neill, climb through the park and head back to Cooks Corner for some well-earned rest and recreation.Click Here for Geoladders route:

25 mile ride - Route
This ride shares the same beginning and ending route as the 50 miler - but it skips the entire middle Caspers section. It starts at Cook's, climbs through O'Neill and on to the Dove Canyon waterfall. However, instead of riding out to Caspers, this group will head directly over to the Chiquita Ridge trail, down Tijeras Creek to the Arroyo Trabuco Trail, back through O'Neill and finish up at Cook's for some post-ride fun.

5 mile fun ride
New this year! This fun ride is open to riders of all ages. It's an easy route, travelling along the paved Aliso Creek Bike Trail from Cooks Corner down to Saddleback Church and back. Enjoy fun games for riders along the way.

Monday, February 2, 2009

Show Us Your Serfas...

Here is a Tasa Herndon and her Serfas Arena Interchangeable Sunglasses at Stevens Peak in Nevada.