Thursday, December 23, 2010

Serfas Holiday Schedule

Just a reminder...

Serfas will be CLOSED for busniess from 12/24/10 until 1/3/11 in celebration of the Christmas and New Year Holidays. Thank you for all your support in 2010! We really appreciate it...

Wednesday, December 22, 2010

Rain Rain Go Away...

It's been a full week since we have seen the sun here at Serfas HQ. We have recieved over 2 inches of the wet stuff and now we are starting to pay the price. Mudslides and Floods have shut down Laguna Beach near PCH and more rain is on the way. This photo was taken this morning by an unamed Serfas Sales rep in Capo Beach, Ca. Believe it or not - there is a boat attached to the truck!

Monday, December 20, 2010

Live in PDX? If so, you could have your Christmas tree delivered by bicycle. will deliver a 6 ft Noble Fir for $43!

What is Trees By Bike?
Trees By Bike is a small business created by Portland folks who are looking to spread some holiday cheer, make a little extra money, and raise some cash for things we care about. All of our trees are locally grown and 10% of your order total is donated to Project Grow, a local organization that is pretty amazing.

The story of Trees By Bike starts on a frigid Portland morning, over one year ago. Full of turkey, cranberry sauce, and various libations, the Yule Dispatcher was prompted with the most curious desire. A desire for a needle-ridden mess that many call a Christmas tree. The Yule Dispatcher remembered the childhood home he grew up in, adorned with cheap mistletoe and dollar store garland. He recalled the coos of joy and laughter in front of a meagerly sized tree, strung with plastic and popcorn. And with a belly full our Yule Dispatcher set his mind to erecting a Christmas tree in the living room of his shared house, much like his parents had done in his childhood home so many years ago. After earning the approval to host a tree from his housemates, the Yule Dispatcher approached his next hurdle, transport. With no car to speak of and serious doubts about the allowance of a 5′ Christmas tree on TriMet, he was left only one option. His bicycle and his trusty Lemolo backpack. It was an interesting ride, with many honks full of holiday cheer, but it was more than just a tree that our Dispatcher achieved. He made a stunning realization, which he then relayed in joyful prose:

“Holiday cheer need no automotive support,
why not is it spread with wheels and legs and just heart?
Internal combustion, need not apply,
for next XMAS we’re riding bikes with trees stacked ridiculously high.”

“For the sake of all goodness, we must do this well.
Mount up on your bikes and deliver like hell:
Now, Riders! Now, Racers! Now, Couriers, and Gophers!
On, Commuters! On, Street kids! On, Hipsters and Bro-dogs!”

“To the valleys and gorges! To the top of the hills!
Now ride away! ride away! Coffee helps, for reals!”

And that’s how Abraham Lincoln saved the world. Oh wait, I mean that’s how Trees By Bike was started.

Wednesday, December 15, 2010

Riley's Cousin - Check the tire yo

Wednesday, December 8, 2010

Ikea gives away 12,400 Bicycles

IKEA yesterday delivered bicycles to all US employees as a year-end bonus, saying "This is our way of saying 'thanks IKEA co-workers for being strongly committed to working together.' We hope this bike will be taken in the spirit of the season while supporting a healthy lifestyle and everyday sustainable transport," in press release.

Here's the bike:

IKEA gave all its US employees a bike just like the one shown. Triple chain-ring, no identifiable brand, and IKEA Swedish flag colors gracing the frame.

No word on the maker of these models, although custom frame makers will sometimes produce lesser-known brands. (IKEA gifted its staff of 9,000 UK employees with folding bikes in 2006. Those bikes were made by Raleigh.)

This IKEA bike looks fairly low-cost, but 12,400 bikes is a lot of kronor, and it's the thought that matters.

Tuesday, December 7, 2010

Serfas FS-243 Saddle "As seen on TV"

So I am sitting there watching the season premiere of "Men of a Certain Age" on TNT last night when a scene comes up where actor Scott Baluka rides a bicycle to his job at the Chevrolet dealership. He gets to the dealership and locks up his bicycle that just happens to have a Serfas FS-243 Hybrid Saddle on it...

In case you are interested Men of a Certain Age is an American comedy-drama television series, which premiered on TNT on December 7, 2009. The hour-long program stars Ray Romano, Andre Braugher and Scott Bakula as three best friends in their late forties dealing with the realities of middle age.

I like to watch this show because Ray Ramano is a guy in his late forties that is an amatuer golfer that is trying to sharpen his skills to play on the Champions Tour. Oh and the show is hillarious!

Friday, December 3, 2010

No Bicycle Swap Meet this year...

Rumors have been swirling about the Orange County Bicycle Swap Meet... This post and the one on Facebook / Twitter will set the record straight. The Orange County Bicycle Swap Meet has been postponed indefinately until further notice. Thank you to all those who have supported this event in the past!