Have a Safe 4th of July!!!

Zombie Slayer with Serfas lights!!

Happy Cinco De Mayo!

Have a Safe Holiday!!

TL-HLMT on Giro & Bell Helmet

Our awesome rep Josh K. in Southern Midwest showed off our TL-HLMT lights. The shop was impressed and is ready to order these lights ASAP.

Order Online https://www.serfas.com/products/view/822/referer:products|index|lights|tail-lights

Whiskey-Off Road in Prescott, AZ

Rain, snow, and hail couldn’t stop a great weekend at the Whiskey-Off Road in Prescott, AZ. Congrats to all the racers who endured the weather! Thank you to the Bicycles of Phoenix for displaying our Serfas TSL-2500 at their booth!

Serfas climbing to 'The Luge Flag Pole.'

Signing in under the light of our new TSL-2500!! https://www.serfas.com/products/view/810/referer:products%7Cindex%7Clights%7Cheadlights

30th Annual BP MS150

A two-day fundraising Cycling Ride Organized by the National MS Society. The ride is a 180-mile journey for MS from Houston to Austin. This year12,000 riders participated, they raised over 14.5 million dollars this year alone! You definitely see a ton of our products, it's a ride dominated by our customer!! Congrats to all the riders who supported this awesome event!! Is is the season for the state's flower 'Bluebonnet!' Amazing view for our riders!

"SHOW US YOUR SERFAS" Contest (DEADLINE JUNE 6, 2014)

I know our bikers have some great bike rides with our Serfas products! Take some photos of your Serfas products in action and get a chance to win Serfas products. Learn More on Serfas Facebook! https://www.facebook.com/pages/Serfas/253715736950

'Bike Saddle Design Contest'

We will like to give you an opportunity to create your own artwork for our upcoming saddle performance seat. Learn more on Serfas's Facebook!! https://www.facebook.com/pages/Serfas/253715736950

New CASCADE eyewear In-Stock!!!

https://www.serfas.com/products/view/885/referer:products|index|optics|multi-lens-interchangeable

New Product! TSL-2500

Our brightest and most powerful light to date!!! LEARN MORE ON OUR WEBSITE AT SERFAS.COM! https://www.serfas.com/products/view/810/referer:products

Sunrise Cycles NAHBS

Sunrise Cycles NAHBS 2014 Custom Bike! Amazing handwork with SERFAS tires!! https://urbanvelo.org/sunrise-cycles-nahbs/

New 2014 Astro MTB / Podium Road Shoes

Comfort and Style in One! Men's & Women's Astro MTB shoe and the Men's & Women's Podium Road Shoe.

Vida Tires Review

We received a great review from a customer about our 'Vida Tires.' Learn more on our Facebook! https://www.facebook.com/floridapavedtrails/photos/o.253715736950/614479378627110/?type=1&theater

New FPT-100 Pump

Happy St. Patty's Day from Serfas!!!

Good Afternoon A new product has arrived and is IN-STOCK! Check out the new FMP-550 online, Serfas.com.

Sponsoring KHS-Maxxis p/b JAKROO Cycling Team

Racing in Southern California has begun and the KHS-Maxxis p/b JAKROO Cycling Team is excited to announce their 2014 roster and sponsors. Follow the updates on their fresh new website: http://ipa-sports.com/ Serfas supports KHS-Maxxis p/b JAKROO Cycling Team with Bottle Cages, Lights, Pumps, and Tools!

Welcome to the Serfas family Paralyzed Veterans Racing!!

PVR consists of 139 para-cyclists that compete nationwide within USAcycling Sanctioned Races. Over 50 different races annually (Criteriums, Time Trials, and Road Races). Their season kicks off February 2 in Melbourne, Florida with the 4th Annual Top End Euro America Handcycling Championship.Many of our races occur alongside the able-bodied professional cyclist, as is the case in Redland, CA and Chattanooga, TN.

Happy New Year!

The Serfas family has moved to a new location from California to Phoenix Arizona. We are now up and operational again.