Serfas Helix Road Tire - Now Available!

The Helix Road Tires are now in stock! The Helix is our new triple compound folding road tires that are insanely fast and include the Serfas FPS (flat protection system). MSRP $65

OC Bicycle Swap Meet - Back by popular demand!

Great News! Back by popular demand… The OC Bicycle Swap Meet is returning June 4.

PLEASE NOTE: THE LOCATION HAS CHANGED

Saturday, June 4 • 6:00am - 2:00pm
The Swap Meet is free to all. Free Parking, Free Admission, Free Booth Space to sell (first come first served) and will run from 6am – Noon.

For the latest up to the minute updates: http://www.facebook.com/#!/pages/Serfas/253715736950

The OC Bicycle Swap Meet is located at:
Backward Circle Warehouse
17742 Mitchell N
Irvine, CA 92614

The event hours are from 6:00 am to Noon on Saturday June 4, 2011

Immediately following the Swap Meet will be a Bike Demo that includes Live Music and a BBQ!

There will be unbelievable deals on everything related to Bicycles – just in time for Summer!

Introducing Natalie D...

Serfas is proud to add Natalie Darling to our inside sales team. Natalie comes to us with an extensive backround in Retail. Natalie is a Southern California native and enjoys being outdoors, trail running, and spending time with her dog LuLu.

Natalie will be managing the In Gear rep group which covers the Mid-West states of North Dakota, South Dakota, Kansas, Nebraska, Iowa, Wisconsin, Minnesota, and part of Missouri.

She can be reached at 800-424-0047 X 208 or natalie@serfas.com