New "Legend" and "Cloak" Sunglasses have arrived...

The new Serfas Cloak (above) is an ultra lightweight, fashion forward, single lens design, with a lot of coverage for maximum protection against the elements. In stock now and available in Black (shown) and Gunmetal Silver...MSRP $35






The new Serfas Legend is a stylish interchangeable model sunglass that includes grey, brown, rose, and clear lenses. The lenses are a one piece "sheild" style that gives great protection and there are less pieces to lose. The Legends are avaialble now in 4 in color combos: Blue/White, Silver/Black (shown), Red/Black, and Black/Grey. MSRP $50

Serfas Sponsored Rider - Kevin Aiello gets Podium Finish in Fontana

Kevin Aiello wasted no time getting his 2011 campaign started. The first race of his DH season was in Fontana at South Ridge Park where he finished in 3rd place! I am sure we will be hearing more of this from Kevin this season...

New RX Saddles are comming soon

Our best selling comfort saddles have just received a complete makeover from the base up. The new “Twin Bar” Dual Density Base allows the right and left sides of the saddle to move independently to accommodate every riding style. The Infinite Comfort System (I.C.S.) Foam has been reshaped to provide a 25% wider anatomical grove to alleviate numbness, maximize blood flow, and increase comfort on longer rides. Backed by Serfas’ 90 comfort guarantee, the new RX is the best comfort saddle on the market today.

Bikeman4U is blowin up!

Bikeman4U is getting HUGE on the Serfas scene... He even sent Diane an autographed photo!

New Year - New FP-200 Floor Pump

As 2011 rolls in, so will our updated version of Serfas' best selling floor pump. The new FP-200 pumps feature:
- Larger, easier to read gauge
- New wider, more stable base with gripping tape
- Better hose holder to keep the pump head off the ground
- Plunger lock tab – holds plunger in place
- New Simple Valve Pump Head that accepts both Presta and Schrader

The new FP-200 Pumps are available in Black, Silver, Yellow, Red, Chrome, and White and will be in stock mid February 2011.

MSRP $45