Bicycle Safety Video

Sweet book all about Cruisers

CRUISERS OFFERS AN INSIDER'S LOOK at the latest and greatest cruiser bicycle styles and designs, and provides tips on how people can trick out their own bikes to proclaim their individuality. It also tells the unique history and development of cruiser bikes, from their pre-World War II origins to the popular California beach bikes of the 1970s to today's retro-chic bikes. Without style, a bike is just a bike, a means of getting from here to there. With style, the bikes people ride become a defining stamp of who they are. The modern cruiser-with its oversized balloon tires, solid steel framing, shock-absorbing suspension, and custom colors and modifications-is a testament to individual style. So saddle up in the seat of a classic bike and rediscover the smooth rolling freedom. Popular bike groups like the Freak Bike Militia and the Tour de Fat are spreading "cruiser love," with community events taking place across the globe. According to the National Bike Registry, approximately 1.2 million cruisers were sold last year in the United States. Hundreds of cities and towns promote bike commuting to maintain good health and enhance community spirit, and to cut down on pollution.

CruisersBy authors: Michael Ames, Jonny Fuego
Paperback Size: 9.5 X 8.5 X 13 Millimeters
Price $21.99

New Serfas U-Locks are here...

Serfas UL-290C MSRP: $40
Serfas UL-290 MSRP: $35

· Extra Strong solid hardened steel for maximum defense against cutting assault.
· Hardened steel Double dead bolt locking mechanism for extra resistance holding/strength.
· Steel Encased tumbler mechanism to resist drilling or pulling.
· Hardened steel cams in locking mechanism for extra resistance from assault.
· Rubber coated durable finish
· Dust cover twists to keep locking cylinder clean.
· Center key location for extra theft resistance.
· Multiple channel straight cut keys for strength and long life.
· Multiple Channel key offers over 100 thousand different key variations.
· Includes bike mount for easy transportation and quick release lock holder.
· U-Lock measurements 4” x 11.5” x 9/16”

President Obama to Create New Office of Youth Sport

President Barack Obama is forming a White House Office of Olympic, Paralympic, and Youth Sport. The office will promote the values of the Olympic movement and encourage increased youth participation in athletics. The primary function of the office will be to enhance awareness of the Olympic movement through promotion of its fundamental principles at the federal level. The new office will recommend federal policies and programs to the President to enhance opportunities and access for youth participation in sport, with particular focus on youth in urban areas. It will also foster and encourage youth sport, educational and cultural events involving Olympic values-based programs and the participation of U.S. Olympians and Paralympians.
"It is an important goal of my administration to give our nation's children every possible tool they need to grow, learn and succeed in life," the president said. "A key part of this is increasing access to healthy, constructive activities like sports for our nation's children. Too many American kids -- particularly those in urban areas -- have no access to organized sporting activities."
The move is also being seen as a way to support Chicago's bid for the Olympic games. In its competition with Tokyo, Rio de Janeiro and Madrid for the 2016 Games, Chicago is the only bidder that does not have full government financial backing for its bid. The new White House office provides an important symbolic show of federal support, but it does not include any financial guarantees.Patrick Ryan, chairman of Chicago's bid committee, released a statement applauding the establishment of the White House office as "a great development" and a sign that Obama "is an ardent supporter of the Olympic values."

AMEX

In addition to Visa and Mastercard, Serfas now accepts American Express for dealer payments.

Watch out Tiger Woods...

The professional golf world is buzzing about the latest 3 year old phenom - Mason Thomas. Well not really, but Mason is taking lessons and really likes his coach "Tyler" at Arroyo Trabuco Golf Club in Mission Viejo, Ca.

Yes - He knows how to say "FORE" too...

Serfas SBA Bike Travel Case

All New for 2009 - Serfas SBA Bike Armor travel case. Made of sturdy and lightweight Polyethylene, the clam-shell armoroed cover protects against damage while three pieces of foam cushion the bike. The best feature of this bike case: It meets new UPS / FEDEX standard size requirements, so say goodbye to extra charges for oversize shipping. The SBA also features 3 external straps, industrial strenth handle, and is made right here in California.

Model: SBA
MSRP: $450

For more infomation about packing our bike cases: http://www.youtube.com/watch?v=ZpbArt4sH5M