Sneak Preview - 2010 Prototype Serfas Seca Tires

In addition to their stunning new graphics, these Seca Tires will feature a new and improved Flat Protection System that is lighter and runs from bead to bead. The new Seca Tires will also be available in more colors in 2010.

Welcome to the Serfas family...

Levi Brosseau
Arrived at 11:25am on April 20th
Weighing 9lbs.
Measuring 20 1/2 inches

Regional Sales Representative Joe Brosseau (CA, MA, VT, NY, NJ, CT, NH, ME) welcomed his 3rd son: Levi into the world this week. Mother (Ricci), Joe and brothers Eli and Miles are all doing well. Congratulations to the Brosseau family on their latest addition.

Sea Otter Report

Warm weather, great racing action, and tons of bike gear - what more could you ask for? The new Serfas Gel Shorts and Serfas Optics were a big hit with the crowd.

Temperatures on the rise in RSM...

Today is the second day in a row that the mercury has risen close to the triple digit range here at our headquarters in beautiful Rancho Santa Margarita, Ca. Here are some helpful hints to deal with the extreme heat.

PREVENTING HEAT-RELATED ILLNESS Elderly persons, small children, chronic invalids, those on certain medications or drugs (especially tranquilizers and anticholinergics), and persons with weight and alcohol problems are particularly susceptible to heat reactions, especially during heat waves in areas where a moderate climate usually prevails.

The easiest way to prevent heat-related illness is to stay indoors as much as possible and limit exposure to the sun. Individuals at risk should stay in the coolest available place, not necessarily indoors.

Avoid strenuous work during the warmest part of the day. Strenuous activities should be reduced, eliminated, or rescheduled to the coolest time of the day. Use a buddy system when working in extreme heat, and take frequent breaks.

Drink plenty of water or other non-alcohol fluids. Your body needs water to keep cool. Drink plenty of fluids even if you don't feel thirsty. Limit intake of alcoholic beverages.

Those with epilepsy or heart, kidney, or liver disease; are on fluid-restricted diets; or have a problem with fluid retention should consult a doctor before increasing liquid intake. Eat well-balanced, light and regular meals. Put less fuel on your inner fires. Foods (like proteins) that increase metabolic heat production also increase water loss. Do not take salt tablets unless specified by a physician.

Dress for summer. Lightweight light-colored clothing reflects heat and sunlight, and helps your body maintain normal temperatures. Protect face and head by wearing a wide-brimmed hat.

Don't get too much sun. Sunburn makes the job of heat dissipation that much more difficult. Stay on the lowest floor, out of the sunshine if air conditioning is not available. If possible, spend the warmest part of the day in public buildings such as libraries, schools, movie theaters, shopping malls and other community facilities. Circulating air can cool the body by increasing the perspiration rate of evaporation.

Serfas Seat Stay Light

The new Serfas Seat Stay Light features a ½ Watt super bright center LED as well as 6 additional LEDs to provide maximum visibility on night time rides. This light can also been mounted to the seat post or any other tube on the bike. Available in 3 colors: Black, Red, and Blue.

- One ½ Watt Super Bright red LED with 6 additonal LEDs
- 4 beam modes – steady and 3 different flashing
- Water resistant, silicone body will mount anywhere
- Burn time up to 100 hours
- Lithium CR2032 batteries included
- MSRP $20

Jose Hermida wins South African World Cup race

Jose Hermida wins with the Serfas Silicone MTB Grip

Olympic champion Julien Absalon of France had to settle for second place behind Spaniard Jose Hermida in the UCI World Cup cross-country mountain bike race in Pietermaritzburg, South Africa, on Saturday.
In a thrilling race, near the KwaZulu-Natal city watched by 6,000 spectators, Absalon moved to the front at the halfway mark with only Hermida and South African Barry Stander able to respond.
The lead changed one lap later with Hermida building a 15-second advantage that kept him in front until the finish and Absalon held off a late Stander surge.
"I had a very good training plan ahead of this race and came to South Africa more rested than some of my rivals. Beating Julien is a fantastic result and I will try to maintain my lead," said Hermida.
Austrian Elisabeth Osl won the women's race for the first time with Russian Irina Kalentieva surviving a late challenge from Norwegian Lene Byberg to finish second.
American Mary McConneloug (Kenda-Seven-NoTubes) was the top North American finisher in fifth. The result marked McConneloug's first trip to a World Cup podium in nearly three years.

OC Bicycle Swap Meet

Time to mark your calendars…

The OC Bicycle Swap Meet is happening again at Serfas headquarters in Rancho Santa Margarita. This is your chance to Buy, Sell, or Trade anything and everything about Bicycles. With savings of 30-80% off retail prices, you can’t afford to miss this event. Open to the public, admission and parking are FREE.

At the last OC Bicycle Swap Meet we had over 25 vendors selling that included Serfas, Profile Design, Titec, Bellwether, Rocky Mountain Bicycles, SDG, Vigor Helmets, Toby Henderson Enterprises, and Iron Horse to name a few. With over 1200 attendees, the event was enjoyed by all and encompassed all facets of cycling: Road, MTB, Comfort, BMX, Kids, Vintage, Fixed Gear, apparel, parts and accessories.

For more information about reserving booth space please call or email James Thomas jamest@serfas.com 800-424-0047