Last week Serfas was invited to attend the Scheels Bike University event in Sioux Falls, SD. It was attended by over 100 Scheels bike shop associates, managers, and a bunch of industry folks. The goal was to refresh the Scheels associates knowledge about the fine bike products they carry. We talked about Serfas saddles, Lights, Shorts, Sunglasses and Shoes. The event was a great success and we look forward to next year.
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