Harding Truck Trail, Four Corners, and Modjeska Peak

Jeremy, Tito, and I try and ride MTB at least once or twice a week. This weekend we were feeling a bit cheeky and decided to try and tackle Saddleback Mountain via the Harding Truck Trail. We soon learned that we may have bit off more than we could chew. We ended up climbing for 4 hours to reach the Modjeska Peak. With limited food and 2 of us completely out of water, we decided it was best to head back down. It took us an hour to get back down the mountain. The ride was epic!


The famous California "Marine Layer" was covering the valley when we took off


This was the view most of the day, long and steep climbing


Charred up trees reminded us of the wildfire that ripped through here in 2009


Absolutely breathtaking view from the top


Ready to rip back down the mountain with Rage against the Machine pumping on the ipod

Rock It

We rode our favorite Cholla - Rock It MTB loop at Aliso Woods after work yesterday. The New Serfas Krest 26 X 2.35 tires hook up great on the rock formation that makes Rock It famous.

Street Hockey at Serfas

Street Hockey is on here at Serfas! We play every Tuesday in our parking lot. If you have gear and are interested in playing, email: media@serfas.com for more information.
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Reminder - OC Bicycle Swap Meet is Saturday

Orange County Bicycle Swap Meet

Saturday, June 4 • 6:00am - 2:00pm
...The Swap Meet is free to all. Free Parking, Free Admission, Free Booth Space to sell (first come first served) and will run from 6am – Noon.

The OC Bicycle Swap Meet is located at:
Backward Circle Warehouse
17742 Mitchell N
Irvine, CA 92614

Serfas Helix Road Tire - Now Available!

The Helix Road Tires are now in stock! The Helix is our new triple compound folding road tires that are insanely fast and include the Serfas FPS (flat protection system). MSRP $65

OC Bicycle Swap Meet - Back by popular demand!

Great News! Back by popular demand… The OC Bicycle Swap Meet is returning June 4.

PLEASE NOTE: THE LOCATION HAS CHANGED

Saturday, June 4 • 6:00am - 2:00pm
The Swap Meet is free to all. Free Parking, Free Admission, Free Booth Space to sell (first come first served) and will run from 6am – Noon.

For the latest up to the minute updates: http://www.facebook.com/#!/pages/Serfas/253715736950

The OC Bicycle Swap Meet is located at:
Backward Circle Warehouse
17742 Mitchell N
Irvine, CA 92614

The event hours are from 6:00 am to Noon on Saturday June 4, 2011

Immediately following the Swap Meet will be a Bike Demo that includes Live Music and a BBQ!

There will be unbelievable deals on everything related to Bicycles – just in time for Summer!

Introducing Natalie D...

Serfas is proud to add Natalie Darling to our inside sales team. Natalie comes to us with an extensive backround in Retail. Natalie is a Southern California native and enjoys being outdoors, trail running, and spending time with her dog LuLu.

Natalie will be managing the In Gear rep group which covers the Mid-West states of North Dakota, South Dakota, Kansas, Nebraska, Iowa, Wisconsin, Minnesota, and part of Missouri.

She can be reached at 800-424-0047 X 208 or natalie@serfas.com