Holiday Closing 2009

Serfas will be closed from 12/24/09 thru 1/3/10 in observance of the Christmas and New Year holidays.

Thank you for all your support in 2009 and have a safe and Happy Holiday!

Night Golf 4 days before Christmas...

Lining up for the shot

Yeah... firing through the ball

Sweet follow through

On Winter Solstice most people are sipping hot chocolate in front of a fire and trying to keep warm while watching the snow fall. Here in the OC, we sip coldies and play golf - at night. Above is Riley Bullock (Regional Sales Manager) that works in our Park City office. The native Utahn had never experienced playing golf at night, and has surely never played golf in December.

Love this time of year...

Ahh - the Holiday Season at Serfas... It typically means plenty of Godiva, See's, Ghiradelli, Harry and David, Lindt, and plenty of homemade treats as well. Today we recieved a "custom" piece of Holiday cookie cheer from Mack Cycles of Miami, Florida (see picture above). It was very cool and actually quite tasty...

You can take it or Leif it...

Leif...

The Leifster...

Leif - O - Rama...

Lief or Die...

Liefing is not a crime...

Drivers, cyclists share tips to stop deaths

By DAVID WHITING
OUTDOORS
THE ORANGE COUNTY REGISTER

Twenty-four hours after my column last week on driver-cyclist safety, Newport Beach police say Patricia Ann Izquieta veered into a bike lane, hit rider Donald Murphy and fled the scene.
Murphy, 49, was the 14th person this year to die riding a bike in our beautiful county. He left behind a wife, two children and a legacy of fitness and kindness.

I'm not sure what Izquieta, 37, left behind. But I know what's ahead: Legal bills, possible jail time and – if she was indeed the driver – a lifetime of waking up every day knowing she took someone else's life.
I've never met Izquieta. But I'm sure she's a good person. I'd also agree with the Murphy family, that she meant no malice, that she's a victim as well.
And that is what this column is about.
Victims.
We can argue until we run out of oil whether cyclists are crazy for riding the roads alongside two-ton hunks of steel barreling along at 25, 35, 45 miles an hour. We can label them a bunch of dangerous scofflaws because of the acts of a few. We can say they should stick to stationary bikes, trails or find empty roads.
Or we can get real.
The simple fact is the law says cyclists have the right to the road. Same as drivers.
So let's stop pointing fingers, being victims and figure this thing out: Drivers and cyclists working together.
I invited many of you to share your thoughts on reducing the number of cycling fatalities in 2010. (If you'd like to be on my e-mail list drop me a note, dwhting@ocregister.com.) Here is a sampling of e-mailed and online comments:
Howard Hull: "Have bike rodeos in elementary school; common sense is lacking with kids. Also, (stop) drivers with phones, texting etc."

Gordon Pardee: Cyclists in bike lanes should "not ride two or three abreast as they often do. That is suicidal behavior – a split second distraction on the part of an otherwise safe and cautious driver could permanently end their cycling days."

Kathy Ulrich: "I see a lone bicyclist or groups of bicyclists blow through red lights and stop signs, also bicyclists who ride in the street facing traffic."

Larry Weisenthal: "Outlaw all wireless communication in automobiles – hands free or not. It's a jungle out there."

Opher Banarie: "More than half the cyclists I see on the road wear ear buds that I suspect are playing music loud enough to blot out all but police sirens."

Victor Ray: "I ride to work lit up like a Christmas tree with LEDs with a bright orange reflective vest."

Brianguy: "Practice riding in a straight line. It's not as easy as it sounds and not automatic. Start by following a straight line on flat ground, then do it on a curve, then do it uphill.

Jae2460: "Assume a car can't see you, unless you make eye contact with the driver. Ride / drive predictably."

Sdbrit68: If you are a cyclist, maintain a line. Don't blame me if you get side-swiped because you suddenly lose your line and swerve out. If the cops would just start ticketing them, maybe then cyclists would learn."

Orange County Swap Meet Photos

Lots of new faces and some familiar faces in the crowd at the Orange County Swap Meet this past Saturday. In true Swap Meet tradition - I heard of folks trading a Starbucks Coffee for a brand new pair of Canari cycling shorts! Sounds like a good deal to me. Thank you to all those who participated: Haro, KHS, Profile Design, Rock N Road Cyclery, etc. and to the Serfas staff that helped make this event another big success...

Night Saver Lights are in stock now...

The highly anticipated Serfas "Nightsaver" lights are instock now and shipping. Pictured above is how one retailer (Cadence 120) decided to merchandise the lights. Cadence 120 said that their sales have increased since displaying them this way... Available with white or red LED's and come in a variety of colored shells: Black, Grey, Blue, White, Yellow, Green, Orange, Red, and Pink.
MSRP $15