"At less than $200 with a carbon sole, the Hydrogen might be one of the best cycling shoe values around." --Bicycling Magazine, talking about our Hydrogen Women's Road Shoe.

And the award for "Best Commuter Light" and "Most Innovative Light" goes to...the Thunderbolt, of course. Bike lights authority and USA Cycling Pro Race Mechanic Mark Goodley recently conducted some extensive testing on lights from a wide array of manufacturers, and let's just say our Thunderbolt and TL-60 did more than just hold there own...

TrailblazerGirl.com highlights our Yoga Polarized Eyewear!!!...

"It's a 'sexy piece of gear.'" Industry Outsider writes up our new and sexy FMP-969 Floor Pump!!!.

MTBR covers our new "How We Test" videos!!!

Gladiator appeared in the latest issue of DirtRag Magazine!!!

Pull BMX takes notice of our Pro Full Finger Gloves!!!

Road Magazine features the Suplest SupZero road shoes in their June issue!!! Serfas is the exclusive distributor for Suplest in the United States, if by chance you didn't already know...

What do Acer, HTC, Serfas, Philips and Bushnell have in common? We were all featured on Men's Health.com's "Five For Friday"!!!

MTB Madness stopped by the booth at Sea Otter to check out our new CNC machined beauties, better known as the FMP-969 and FMP-900!!!

Bike Rumor's Sea Otter coverage of our CNC machined floor pumps and Gladiator Eyewear...