Bicycle Retailer and Industry News on Serfas + Suplest!!!

Bike Rumor all over Serfas bringing Suplest to the States!!!

A large group of industry folks gathered at Over the Edge Bike Shop in Hurricane, Utah on Saturday post Interbike to ride the Little Creek Trail. There were 28 riders total that enjoyed perfect weather and epic scenery in Southern Utah for 14 of some of the most challenging mountain bike trails on the planet. While not as famous as Gooseberry Mesa, Little Creek offers some of the best mountain biking ever. Little Creek is a mixture of slickrock and singletrack through some of the most amazing terrain you have ever seen. There is wide open, flowy singletrack and technical moves to blow the mind.

Thunderbolt strikes once again...this time in the October Issue of Bicycle Retailer and Industry News!!!

Road Magazine features the Thunderbolt in their latest issue.

Urban Velo goes in depth on the Thunderbolt...check it out!!! (PHOTO courtesy of Urban Velo)

Road Bike Action dropped by our Interbike Booth last week to check out the Suplest high end shoe line, which we are now distributing in the U.S. Here's what they reported back.

Serfas is proud to sponsor Team Donate Life...after watching this video you'll see why!!!...

Bicycle Times Features Thunderbolts in their newest issue. The hottest bike light going right now!!!

Our very own James "The Flex" Thomas (pictured) and Travis Swartwood took part in the Amtrak Century Ride, hosted by OC Wheelman, over the weekend. The ride is from Irvine to Downtown San Diego via PCH. Over 1200 participated in this year's event, catching the train back to Irvine. Dallas Raines said conditions were brilliant this past Saturday with temps running in the high 80s with clear skies and a light wind.

Our new Zirconium Road Shoes featured in the newest issue of Bicycle Dealer Magazine!!!

Thunderbolt featured in Momentum magazine's Sept/Oct issue, which happens to be their Interbike show issue!!!

Thunderbolt featured in Eurobike Show Daily Issue!!!